Types of Shoppable VideosUpdated 2 months ago

Intended Audience: Marketing Managers

Purpose: Understand the different formats of shoppable video available on LyveCom and how to use each for conversion optimization.

Types of Shoppable Videos

Shoppable videos provide an immersive way to engage visitors and drive product interaction. On LyveCom, there are three primary formats you can use to enhance your site journey and boost conversions:

Floating Founder / Announcement Video

Best for:

• Founder welcome messages

• Product spotlights

• Discount or promotion announcements

• Shoppable video landing pages

This floating widget appears in the bottom-left corner of the homepage and is highly engaging. Customers can minimize it at any time, but its strategic placement makes it ideal for grabbing attention early in the session.

Endless Scroll Carousel

Best for:

• Home page product discovery

• “TikTok made me buy it” style feeds

• Featuring user-generated content (UGC)

• Highlighting video reviews

This format presents a looping scroll of shoppable content that mimics the natural swipe-and-scroll behavior of social media—ideal for engaging users longer on your site.

Story Bubbles Embedding

Best for:

• Placement under the “Buy” button

• Social-style story updates

• Answering FAQs with video

• Highlighting brand moments

These clickable story bubbles are designed for high click-through rates and make it easy to embed short, snackable videos right where customers are ready to act.

Each of these formats can be strategically implemented to support different moments in the buyer journey and drive measurable improvements in engagement and sales.

Have more questions? Reach out to our support team - we’re happy to help!

Happy streaming!