Post Show Streaming PromotionUpdated 2 months ago

Intended Audience: Small business owners, DTC brands, and marketers using LyveCom + Klaviyo

Purpose: To explain why embedding livestream replays and promoting them via email, SMS, or mobile push boosts long-tail sales, engagement, and ROI.

Make the Most of Your Livestream Replays

Your stream may only be live for 30 minutes—but the impact can last for weeks.

Embedding replays on your site and promoting them smartly helps you:

• Convert more shoppers

• Build lasting trust

• Extend content value

• Keep sales flowing—24/7

Why Replays Matter

• Boost conversions
  People still get to see demos, FAQs, and live walkthroughs—even if they missed it live.

• Build trust
  Replays feel real and relatable—more impactful than polished ads.

• Increase time on site
  Video keeps visitors engaged and helps them feel confident enough to purchase.

• Stretch your content
  One livestream = ongoing shoppable content you don’t need to recreate.

How to Get People to Watch

Use email, SMS, or mobile push to let your audience know the replay is ready:

• Send an “In Case You Missed It” message with a strong CTA

• Segment your audience to tailor the message based on what they watched or browsed

• Add urgency or curiosity:
  “See what everyone was talking about” or
  “Catch the product demo before it’s gone!”

(If you want to see our guide on using Klayvio, find it here!)

Pro Tip:

Include a short preview clip or GIF in your message to increase clicks. Link directly to your replay page with shoppable tags already enabled.

Don’t let your best content go to waste. Embed your livestream replays, drive traffic with tools like Klaviyo, and keep customers shopping—on their own time.

Have more questions? Reach out to our support team - we’re happy to help!

Happy selling! ✨