LyveCom Dashboard logo
LyveCom Dashboard logo
All articles

Stream Promo GuideUpdated 2 months ago

Purpose: This guide outlines best practices for promoting your livestream events to drive more traffic and engagement before, during, and after your event.

Intended Audience: Marketing Managers, Ecommerce Managers, Content Teams

Promote Your Livestream Like a Pro

Promote With HTML Code

You can promote your livestream at any time—even while you’re live—by clicking the Promote Event section in the top right corner of your live event dashboard.

Once you click Promote Event, you’ll see a screen with HTML code.

Simply copy this code and embed it on your website to promote your livestream event!


Boosting Traffic Pre-Event

  1. Leverage Your Website Traffic

    • Add an RSVP banner or popup to high-traffic pages.

    • Create a hero section that promotes your upcoming livestream.

  2. Engage Your Existing Audience via Email or Text

    • Send reminder campaigns to your customer list with an RSVP link.

    • Use segmented lists for more personalized messaging.

  3. Create Buzz on Social Media (Instagram/Facebook)

    • Post teaser content leading up to the event.

    • Use Stories with a swipe-up or link sticker to your RSVP page.

    • Add an event countdown sticker to build urgency.

    • Promote any exclusive offer or discount that will be revealed live.

    • State clearly that you will be live and when.

Promoting Via Feed Posts

    • Include a short CTA in your post directing users to your bio link.

  2. Go Live on Instagram Before Your Stream

    • Start a quick live on IG 5 minutes before your website livestream.

    • Let viewers know you're running a live shopping event on your site or hosting a giveaway.

Engaging Post-Event

  1. Create an Influencer-Owned Landing Page

    • Reuse your livestream recordings for evergreen content.

    • Embed clips or highlight reels directly on product or collection pages.

  2. Repost Your Livestream to IGTV or Reels

    • Add captions or highlights that mention giveaways or featured products.

  3. Show Social Proof and UGC

    • Screenshot great comments from the livestream chat.

    • Repost them to Stories or include them in your email recap campaign.


Have more questions? Reach out to our support team - we’re happy to help!

Happy streaming! ✨

Was this article helpful?
Yes
No