Leveraging Social Content: How to Repurpose UGC into Shoppable VideosUpdated 2 months ago
Platform: Shopify, LyveCom, Instagram, TikTok
Audience: Social Media Managers, Ecommerce Marketers, Growth Teams
Purpose: This article teaches you how to leverage User Generated Content to help make high-performing shoppable videos
Why UGC + Video = Sales
User-Generated Content (UGC) builds instant trust. It’s authentic, relatable, and packed with social proof. When you turn UGC into shoppable videos, you not only engage your audience—you give them a direct path to purchase.
Best part? You don’t have to start from scratch. Here’s how to do it.
1. Find the Right UGC to Repurpose
Not every customer post is created equal.
Start with content that’s clear, positive, and product-focused.
How to do it:
Monitor your brand hashtags, mentions, and tags
Look for videos/photos that show your product in use
Prioritize high-quality visuals and on-brand tone
DM the creator for permission if needed
Save top-performing UGC to your asset library
2. Edit UGC into Shoppable Videos
Raw content needs a little polish to drive sales.
Light editing can turn real customer moments into high-performing creative.
How to do it:
Use simple tools like Canva, InShot, or Adobe Premiere Rush
Trim and reframe content to highlight the product
Add branding, captions, or overlays that emphasize key benefits
Insert shoppable tags or clickable product links via LyveCom
Keep it short and punchy: 15–60 seconds
3. Optimize for Every Sales Channel
Right size, right message, right platform.
Tailor your shoppable UGC video for where it will live.
How to do it:
Resize for Instagram Reels, TikTok, Stories, or your PDP
Include a strong Call to Action (CTA) like “Shop Now” or “Tap to Buy”
Link to product pages using shoppable overlays or caption links
Test for playback, link clicks, and sound on each platform
4. Share and Promote Everywhere
More visibility = more trust + more sales.
Get your shoppable UGC in front of as many eyes as possible.
How to do it:
Post on social feeds, landing pages, and product detail pages
Include UGC in email and SMS campaigns
Boost high-performing UGC with paid ads (target lookalike audiences)
Feature it in livestreams or product walkthroughs
Run UGC incentives (like giveaways) to gather more content
5. Measure + Iterate
Not all UGC is created equal—track what works.
Review performance to learn what content drives the most conversions.
How to do it:
Track views, click-throughs, conversion rates
Ask customers what content they trust or enjoy most
Look at engagement trends: Are certain products, creators, or formats doing better?
Use those insights to guide future UGC sourcing and editing
✅ Final Tip: UGC + Shoppable = Smart Growth
Turning real customer stories into shoppable videos helps your brand appear more credible, relevant, and approachable—all while driving more purchases.
It’s a low-lift, high-reward strategy to grow your Shopify store and deepen your community.
Have more questions? Reach out to our support team - we’re happy to help!
Happy selling! ✨