Embedding Shoppable Videos in Your Email and SMS CampaignsUpdated 2 months ago
Platform: Shopify, LyveCom, Klaviyo, Attentive, Postscript
Audience: Ecommerce Marketers, CRM Managers, Growth Teams
Purpose: Teach teams how to integrate short-form shoppable videos into email and SMS campaigns to increase engagement and conversions.
Make Email & SMS Shoppable with Video
Because static content is easy to scroll past.
Shoppable videos give your messages stopping power. With just a few tools, you can plug eye-catching, clickable videos into your Klaviyo, Attentive, or Postscript campaigns—and turn passive scrollers into active shoppers.
1. Choose the Right Video Format
Not all platforms play video the same way.
To ensure smooth delivery and quick load times, tailor your format to the channel.
For Email:
Use short videos (30–60 sec)
Convert to a GIF or clickable thumbnail
Link to the livestream or product page
For SMS:
Use a clear preview image or short text link
Avoid embedding (SMS doesn’t support it)
Ensure it opens instantly on mobile
2. Host on a Reliable Platform
Where your video lives affects how fast and well it plays.
Choose a platform that supports smooth playback and (ideally) shoppable tags.
Recommended hosting options:
LyveCom (with product tagging)
YouTube or Vimeo
Shopify-hosted product videos
Once uploaded, grab the shareable link or embed code for use in your campaign.
3. Create Clickable Thumbnails for Email
Email clients don’t autoplay video—so fake it well.
Create a visual that looks like a video and links directly to it.
How to do it:
Choose a dynamic still frame
Add a play button icon using any image editor
Or export a short GIF loop
Link the image to your video or livestream page
Test across devices to make sure it displays well
4. Add Video Links to SMS Campaigns
Text messages are tiny but mighty.
Keep it simple and impactful—focus on the link and teaser copy.
Best practices:
Write a short, engaging message:
“👀 See our best-selling serum in action—tap to watch”Use a trackable short link (Bit.ly, Rebrandly, or built-in SMS tools)
For MMS, add a preview image or GIF
Always test links and visuals before sending
5. Track, Test & Optimize
What gets measured gets improved.
Track video-driven engagement across channels to understand what converts.
Key metrics:
Email open + click-through rates
SMS click rates
Video views
Add-to-cart or purchase rates
ROI per campaign
Pro Tip: Add UTM parameters to links for deeper insights in Google Analytics or Shopify.
✅ Final Tip: Shoppable Video = Higher Conversions
Customers don’t just want to read about products—they want to see them in action. Shoppable videos in email and SMS create instant connection and drive direct action.
Even a 30-second clip can make your next campaign more clickable, more engaging, and more profitable.
Have more questions? Reach out to our support team - we’re happy to help!
Happy selling! ✨